ActiveCampaign with Segment

• PodPlay’s parent company, PingPod, is an autonomously operating club with more than 20 locations worldwide. It utilizes ActiveCampaign in conjunction with Segment to run marketing campaigns with its more than 100,000 customers.

  • What is ActiveCampaign?

    • The company offers email marketing, marketing automation, sales automation, and CRM functionality. To explore more about their functionality, explore their help center here.

      • You can also explore these videos to learn more about their terminology:

        • Managing your contacts

        • Grouping Contacts

        • Introduction to Segmentation and Contact Management

    • A Club can purchase different pricing models with Active Campaign to meet their desired needs. PingPod utilizes the Professional Plan at $1,200/month.

    • How does ActiveCampaign integrate into PodPlay?

      • Once a Club has purchased ActiveCampaign, you will find your API URL and API Key on the UI Settings page under the Development tab.

      • Provide to your PodPlay Customer Success Manager (CSM)

        • API URL

        • API Key

    • The PodPlay team will then add these to our system, and your Club’s ActiveCampaign account will begin to receive customer data.

• If a Club would like to use ActiveCampaign, below is a list of email automations currently used in PingPod. To upload these automations, a Club needs to purchase ActiveCampaign and click on the links below to accept. A description is also provided of how the automation is used:

  • New Contacts to marketing list —> https://tplshare.com/NkNVKgR

    • When a Customer creates an account, they are filtered into a designated marketing list to receive emails.

  • Account deletion —> https://tplshare.com/yrG8mqC

    • When a Customer deletes their account, we add a special tag so they no longer receive marketing emails.

  • Purchase date tracking —> https://tplshare.com/ot5A6JU

    • When a Customer books a Reservation, this list tracks when the last Reservation occurred.

  • First Reservation Email Sequence —> https://tplshare.com/sjqYiXB

    • After a Customer’s first Reservation, this automation kicks off a drip campaign.

  • Abandon Cart —> https://tplshare.com/WIaUhb4

    • If a Customer abandons their cart and does not complete the purchase, they are added to this list and receive the following drip campaign

  • Region Tag —> https://tplshare.com/LEGlLLA

    • If a Customer is connected to a specific region, they are added to this list with that associated regional tag.

  • Test Account Unspam —> https://tplshare.com/WDroeBe

    • If a Customer’s email contains some domain and a “+”, keep this list separate from marketing campaigns

      • This is unique to PingPod as PodPlay frequently tests new features inside the environment. Your Club will probably not need it, though it’s provided if you want to use it.

Please note: PodPlay and PingPod are not affiliated with ActiveCampaign or Segment; the Club may purchase these additional software tools at its discretion.