Why would I want to create multiple promo codes?

Promo Codes give Club’s the ability to A/B test and experiment with how, when, and what the Customer will use a Promo Code for. The more a Promo Code is used across the Customer base, the more the Club will understand what their Customers are interested in. This leads to the Club understanding what more they could provide to their Customers in order to make their Customers happy, and to generate more revenue.

Promo codes allow a Club to incentivize specific customer behaviors. Giving an incentive to NEW customers via a first game only promo code is an example of a Promo Code targeted at a specific audience (New Customers) that encourages a specific behavior (make a booking).